Fahim Anwar came to us with two parallel jobs: design the visual identity for his new comedy special Intrusive Thoughts, and run the social engine that gets his work in front of the right rooms.
One year in: cover designed and launched, audience compounded past 100,000 Facebook followers, and a Theo Von This Past Weekend appearance that put him on the map for a different cohort entirely.
The cover.
Comedy specials live or die on a thumbnail. We built the cover around Fahim's voice — sharp, observational, slightly off-kilter — and gave it a poster you'd notice in a YouTube grid full of red-and-yellow shouting.
The special.
Watch Intrusive Thoughts in full on YouTube.
The campaign.
Twelve months of social management — daily posting, clip strategy, format testing, paid amplification on the cuts that earned it. The page went from a quiet handle to a real distribution channel: hundreds of thousands of organic impressions per drop, a feedback loop that kept improving as Fahim's set evolved.
The reach.
Fahim was recently featured on This Past Weekend with Theo Von — the kind of long-form audience drop that turns clips into careers. We're already mining it for social moments to extend the reach.